Why Your Video Editor Should Know Marketing
A lot of people think video editing is just about making things look cool. And sure, that’s part of it, but if your editor doesn’t understand marketing, you’re missing a huge piece of the puzzle. In today’s world, good editing isn’t just about transitions or color grading. It’s about knowing how to hook a viewer, keep them watching, and get them to take action.
That’s where my background comes in.
I’ve spent years working in both video production and marketing, which means I don’t just cut clips - I think about the “why” behind every frame. Why this hook? Why this timing? Why this CTA? It all matters if you actually want your content to do something.
A Quick Example: RumbleOn, 5miles & More
Let’s take RumbleOn as a quick case study. I didn’t just cut content for them—I was in front of the camera and behind it. I acted in one of their commercials, then helped shape their YouTube presence with strategy-driven edits that took the channel from ~300 subs to over 5,000 in 3 months.
On the acting side, I’ve done on-camera work for brands like 5miles, Chuck E. Cheese, Tide, and Applebee’s - so when I’m directing talent or reviewing footage, I know exactly what makes a performance land on camera.
But where I really bring editing and marketing together is in my work with The Boutique COO and my own channel, Eric’s Tech World.
At The Boutique COO, I’m not just editing content, I’m building out full campaigns. That means identifying audience pain points, scripting around those, capturing content with conversion in mind, and then editing it in a way that makes it pop and perform. It’s marketing through every frame - tone, pacing, delivery, CTA timing - all designed to serve a specific brand outcome and drive results.
And with Eric’s Tech World, I’ve done the whole thing solo: writing, shooting, editing, thumbnail design, SEO, retention analysis - you name it. Growing the channel to over 22,000 subscribers in three years has been the ultimate playground for testing what actually works. Every edit I make is based on viewer data. Every script is shaped by what’s resonating with my audience. And every time I test a new format, I’m thinking like a marketer first, editor second.
That overlap, between story and strategy, is what makes everything work.
And when I work with clients, whether it’s a full site build like I did for Everglow Outdoors, or a content campaign like the “Behind the Screens” blog series, I’m always thinking about how the visuals tie into the brand voice and goals. Design, editing, scripting, delivery: it all plays together.
Why This Combo Matters
Here’s the thing:
When your video editor knows marketing, the content becomes more than just pretty. It performs. They can:
Tell a story that makes sense for the audience, not just the brand
Optimize edits based on platform behavior (vertical video needs different pacing than YouTube)
Know when to push a message and when to let a moment breathe
Use data to refine the next project, not guess
It’s the difference between something that looks cool… and something that actually works.
So, Who’s This For?
If you’re a business trying to get noticed, a startup launching something new, or just someone tired of spending money on content that doesn’t connect; you need someone who gets both sides of the equation.
That’s what I bring to the table.
If you want to see some of this in action, check out my portfolio or shoot me a message if you’ve got a project in mind. I’m always down to collaborate with folks who care about making content that actually moves the needle.
